The Ohio State football program is trying to figure out the best way to navigate the NIL era of college football. They haven't figured it all out, as they still have lost some elite prospects due to compensation. The NCAA hasn't figured out a way to punish teams for NIL compensation yet.
Due to that fact, fans of the Ohio State Buckeyes believe that they should spend as much as they want because they won't be punished for it. Of course, there is still some risk of overpaying for an underperforming player, such as what happened with Ethan Onianwa.