The brand that billed itself for its “pliability” appears to have stretched to its limit.
Tom Brady’s original personal fitness and nutrition brand known as “TB12” is shutting down, according to the former Patriots quarterback.
In an email to TB12 subscribers as well as a post on his social media, Brady alluded to a transition of the business to the brand he oversaw a merger with in 2024, “Nobull.”
“Your support has made TB12 a brand and community I’m proud of,” Brady wrote in the email. “After an incredible run, TB12 is winding down.