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What Dabo Swinney's press conference really meant

Related Topics: Dabo Swinney

This wasn’t defensive Dabo. It wasn’t preacher Dabo. It wasn’t salesman Dabo.It was CEO Dabo.

Clemson football Head Coach Dabo Swinney speaks about transfer portal issues during a press conference in the Smart Family Media Center in Clemson, SC, Friday, Jan 23 2026. | Ken Ruinard / USA Today Co / USA TODAY NETWORK via Imagn Images

For years, Dabo Swinney has been more talked about than listened to.

Too stubborn. Too loyal. Too old-school. Too outspoken about NIL. Too slow to adapt.

Last Friday felt different.