It was a random call in late 2022 that had stopped the Arsenal hierarchy in their tracks.
The Gunners had started their Premier League campaign strongly, in search of a first league title since the Invincibles side of 2004.
Yet, one player, a staple of that record-breaking team which stayed unbeaten in the league for an entire season, was getting in touch to tell the club he had secured the branding rights to the Invincibles ahead of the 20-year anniversary.
The label bestowed upon one of Arsenal’s most significant achievements in its 137-year history was no longer theirs.